Best Google Analytics alternatives

Lightweight, privacy-friendly analytics — no cookies needed.

Best for: Indie hackers and EU sites that want simple ethical analytics.

Pricing notes: Paid cloud by pageviews; self-host CE available.

Simple, fast, open-source web analytics.

Best for: Devs who want GA-lite they can deploy in minutes.

Pricing notes: OSS free; Umami Cloud paid. Self-host = VPS cost.

Self-host tip: spin up containers on Railway or DigitalOcean (our referral links).

Full-featured open-source analytics you own.

Best for: Orgs needing serious analytics with data ownership.

Pricing notes: OSS On-Premise free; Matomo Cloud paid. Some plugins paid.

Self-host tip: spin up containers on Railway or DigitalOcean (our referral links).

Simple privacy-first analytics with a clean dashboard.

Best for: Agencies/sites that want Plausible-like simplicity with Fathom brand.

Pricing notes: Paid by pageviews; no free forever cloud tier.

Product analytics, feature flags, and session replay in one.

Best for: Product teams replacing GA + separate event tools.

Pricing notes: Generous free tier then usage-based; OSS self-host possible.

Simple open-source web statistics, privacy-friendly.

Best for: Personal blogs and tiny sites that just need counts.

Pricing notes: Free for non-commercial; paid/commercial and self-host options.

Self-host tip: spin up containers on Railway or DigitalOcean (our referral links).